Perm Project: Cultural Policy Conception of Perm Krai

Changes in Russia and throughout the world over the last few decades have stimulated multiple shifting approaches, methods and the rationale for cultural action. Cultural policy as it is currently understood by our national and local government implies primarily maintaining the system of institutions and infrastructure inherited from the Soviet period. Smaller functions of those institutions including traditional heritage conservation and presentation of a state ideology no longer satisfy either the audience's requirements or national modernisation objectives. Despite the crucial and urgent need for cultural modernisation, this stage is yet to come.

Recently, both in Russia and abroad, Perm krai has earned a well-deserved reputation as a region introducing innovative initiatives in the area of governance and self-government. The initiatives include the development and approval of an innovative master plan for the city of Perm, introduction of a human potential development department into the regional government system, creation of a world-class museum of modern art and a series of other activities.

The regional cultural policy concept entitled «The Perm Project», is based on current achievements and formulates basic principles of development for both the medium and long-term perspective. The concept is designed to contribute to enlarging the circle of the Perm project supporters, to stimulate open discussion on the role of culture in regional development and promote understanding of the new role of culture as a tool for social and economic development.

Authors and consultants of the Conception:

© Creative Industries Agency: N. Gladkikh, PhD in Philology, E. Zelentsova, PhD in Cultural Studies, E. Melville; A. Popov, E. Sachkova, K. Filimonova. 2010 


An indirect, but an important target group for the document is the international expert community. A short version of the Concept document for the Cultural Policy of Perm krai has been prepared for English-speaking audiences.

The concept has been developed by a group of experts – culturologists, economists, professionals, working in different areas of the cultural sector – in close collaboration with the representatives of regional and local authorities and with consultative participation of representatives from cultural businesses.

Dr. V. Abasheev, N. Allakhverdieva, M. Gelman, B. Milgram, PhD in Techniques, Dr. N. Novichkov, corresponding member of Russian Academy of Natural Sciences, A. Protasevich, PhD in Economics, Yu. Shuvaev, V. Vaissman. 

Scientific Advisors: T. Abankina, PhD in Economics; S. Zuev, PhD in Cultural Studies.

Project leader: E. Zelentsova, PhD in Cultural Studies.  

Russian regions in a Global World

The problems of development in Perm krai or in any other region are not entirely specific; they are part of Russia-wide problems and should be regarded within the national and further in the global social, economic and cultural context.

In the contemporary global world, the traditional industrialization of a region is no longer a determining factor providing its leadership on global arena. Industrial places fail to concentrate financial, intellectual, technological and creative resources as they did before. The new geopolitical organisation of the world venerates not those who make products but those who attract investments, technologies, knowledge and talent.

The global financial crisis, where Russia's economy has headed the list of big countries with a high rate of decline [1], showed that sticking to a resource-based economy is fraught with serious consequences for the country's future.  At the moment Russia is more «a factory» with production processes using imported technologies, but not «a laboratory»producing creative, intellectual and cultural products and services. Today Russia's contribution to global GDP barely exceeds 3% [2]; the majority of it is from the export of mineral raw materials (from 65% to 70%) and metals (about 17%). A share of copyright industries in the Russia's export is just 0.49% – less for example, than Indonesia (0.89%) [3].

According to the forecast of social and economic development for the period until 2012 given by the Russian Ministry of Economic Development, the crisis and its after-effects will affect the social and economic situation in the country for at least the next three years [4]. It means a reduction in national income that endangers social stability.

Continuing depopulation [5], declining quality of secondary and higher education and an uncomfortable living environment do not contribute to generating a young and diversely skilled workforce. Qualified labour outflows and a «low quality» of immigrating labour force from the post-Soviet countries does not provide the type of diversity advantage seen elswhere. «Depletion» of human resources is catastrophic going up to extreme «depopulation» in some areas.  Highly knowledgeable specialists might be re-attracted only through increased capitalisation of a territory, including cultural values and assets that contribute a lot to this capitalisation, as well as through creating a favorable social and cultural environment in Russian cities.

One of the biggest challenges for Russia is to overcome the discrepancy between its settlement pattern and spatial development system and relevant objectives of innovative development. Russia is a centralized country where all financial, transportation, migration and cultural flows are concentrated in Moscow (and to a lesser extent in St. Petersburg). The design of the transportation or financial system in the country is not the only contributing factor. The centralization of the country is preconditioned by a government system that is steady in its purpose to take economically successful industries (manufacturing and mining industries, and even leading educational institutions) out of the control of regional authorities. As a result, the regions are not able to accumulate sufficient resources for their development.

Decreasing internal revenues, growing federal spending, and pressure on the Reserve Fund and National Welfare Fund, led to the adoption of Federal Law № 83 [6]. It has certainly resulted in a reduction of the institutions (including cultural organisations) financed from the state budget. The law leaves full responsibility for the network of regional and municipal organisations up to the regional and municipal authorities.

An important current geopolitical trend is the competitiveness of cities. But the economic structure of big Russian cities does not contribute to their competitiveness, Despite a high level of industrial production, they lack a developed service sector shaping comfortable urban environment, including commercial, financial, information, legal, cultural and other kinds of services.

Social stability is also endangered by growing xenophobic attitudes and the absence of mechanisms and practices of «cultural adaptation», including integration and social inclusion of migrants into the receiving community.In such circumstances democratic mechanisms andsocial and cultural programmes reducing social tension can become driving factors in improving the situation.

The country's need for modernisation declared by the national government often implies merely a series of economic and technological activities and in fact ignores the need for social, political and cultural modernisation, and especially the creation of an open and competitive social and political space to broaden independent cultural systems. Pressing needs, described as «modernisation» or «innovations» by the authorities, but known as «changes» or «new things» by ordinary people, imply, essentially, enhancement and transformation of cultural environment in the cities, regions and countrywide.

Physical infrastructure development that may take decades and hundred billions of dollars is not enough to reverse the situation. The solution should be found in the development of so-called «soft infrastructures»: a new lifestyle, comfortable atmosphere and milieu, up to date humanitarian technologies, small enterprises, innovations in culture and education sectors as well as implementation of large-scale cultural projects that can increase instantly the region’s «capitalisation» on the world market including real estate and everyday cultural landscapes. Regional development should keep up with the implementation of cultural and educational policies.

In contemporary Russia, culture suggests three domains: culture as a champion of the official national ideology; culture as heritage preservation; culture as mass production. Each of these domains is contradictory in its own way but the common problem is that a person is always treated as a consumer, the user of a finished product. The cultural sphere in Russia remains narrow, conservative and, to a considerable extent, ideologised; all this can explain the «resistance of the medium» to cultural as well as to political, economic and social changes.

Today, we are shaping the basics of a different culture, a different policy that aims not to produce ready-made articles and services but to launch the processes advancing cultural resources of the regions as means of searching for personal identity and creating distinctive regional image and lifestyles.

At present, in Russia there is no leading contender, besides the two capital cities that could become a Centre of innovative activities. Perm krai has all the potential to play the role.

Situation in Perm Krai

Historically, Perm krai is a border area between Europe and Asia and occupies intermediate position between the Urals and the Volga region.

Permkrai is a rather successful industrial region, despite the low level of urbanisation (66% vs. 73% national average). Perm krai has a population of 2.7 million people [7] with a clear predominance of urban over rural – 2.21 million and 686,000 people respectively. The population density as of January 1, 2010 is 16.9 people per square km(compared to, for example, Belgium with 339 people per square km); 56% of the people live in the seven largest cities, each of which has a population of more than 50 thousand people. A considerable gap exists between the population of Perm – 986,000 people and the other cities [8]. This gap is evident also in terms of living standards [9].

The negative migration rate is increasing but at the same time there is somewhat of a brain drain (for example, 100% of school competition winners leave Perm).

The structure of economic activities in the region does not show any of the typical post-industrial characteristics - in 2008, the principle economic  activities were processing and manufacturing (34,9%), mining operations (12,1%); wholesale and retail trade and other services (12,7%) [10]. The overwhelming majority of regional innovative active enterprises (over 92%) were in the manufacturing sector [11].

The population's participation in entrepreneurial activities is very low. There are only 55 small enterprises per ten thousand people whereas in the Volga Federal District 83, and in the country as a whole, 95.

Polyethnicity and interwoven cultures is an important feature of Perm krai. The ethnic structure of the population(according to the census data of October 9, 2002): Russians - 85.2%, then Tatars and Bashkir - 4.8% and Komi-permian - 3.7%. Recent years have seen a trend of decreasing ethnic diversity, as since 1989, only Azerbaijani and Tajik diasporas have grown in number, but in general all the other ethnic groups are decreasing at a higher rate than the Russian population.  This implies that the region tends to ethnic homogeneity experiencing an influx of cheap labor from Azerbaijan and Tajikistan.

Perm is a well-know centre of civil initiatives in Russia (the Perm Civil Chamber; Perm Memorial; Civil Activity Institute; Perm-36, Museum of History of Political Repressions; Sawmill annual civil forum and so on), as well as the biggest Russian Centre for youth and social volunteer movements (National Association of Volunteer Groups); Centre for Culture, Arts, Science and Education Development; Centre for Youth Democratic Initiatives; NGO Vector Druzhby, so on). All these are very significant resources for cultural renewal.

Permis a University city with established traditions in technological, engineering and the humanities (the first University in the Urals was founded in Perm). Two higher education institutions in Perm – the Perm State University and the Perm State Technological University have been given the status of national research university. The Perm School of Political Sciences and the work of its representatives enjoy a high reputation in the field of comparative political studies.

Despite the negative migration, the number of students in higher education is increasing (105 thousand as opposed to 101 and 98 thousand in 2007 and 2006, respectively).

Perm’s cultural and artistic achievements are well-known in Russia and abroad.  They are, in particular, the Perm animal style (a Scythian influenced decorative art), Perm wooden sculpture, Perm ballet. The region is associated with the names of Sergei Diaghilev, Boris Pasternak and other prominent cultural figures.Perm is considered the model for of Yuriatin, the city where Pasternak’s Doctor Zhivago is set. In Perm there are many leading cultural heritage organisations working to protect and promote heritage.

The industrial past and present are an integral part of the regional economy but even more a part of its cultural identity. The interpretation of industrial heritage is a significant component of regional cultural activities. One of the most striking images based on this heritage - «mining civilisation» - is created by writer Aleksey Ivanov [12].

The historical and cultural identity of Perm krai provides a unique condition to shape spaces for innovative activities.

Who we are and who our allies are

We are planners, experts and managers working in the field of culture and cultural policy dealing with cultural as well as with political and economic spaces.  Our allies and supporters share a vision of the Perm krai as a modern post-industrial region with the development of intellectual and creative industries as a long-term priority.

How we see the future of Perm krai

Our vision of the Perm krai is a modern post-industrial region withhigh quality of life and human capital, with a broad market of prestigious jobs and diverse leisure activities, attractive for cultural tourism. We see the Perm region as home to intellectual and creative achievements, new talents and stars.

We are switching from «cultural workers» to the Perm citizens; from subsidisingcultural institutions to reinforcing all the creative resources of the region, from rendering «cultural services» and meeting «cultural needs» to everyone's involvement in the process of shaping a new cultural environment.

The Objective of our project is the development of the region and the communities through strengthening and developing cultural resources – changing the region’s development prospects using opportunities generated and provided by the post-industrial era. It is not about adapting to the situation, it’s about realising it and transforming Perm krai for the benefit of the communities and people living in the region.


To refocus people on coming; not on leaving

The task is to create an enabling environment with a high level of creative competition, opportunities to get quality education and to develop innovative educational programmes.

We are trying to reduce the number of people leaving Perm and this we think to be one of key benchmarks for cultural policy implementation. It is necessary to develop a benchmark system monitoring both quantity and quality of the inflow / outflow of the workforce.

To create jobs in the creative and intellectual sectors

We are striving to change the economic structure of the Perm krai, to create more jobs in creative industries (design, fashion, music, IT, etc.), in the cultural event sector – a sector of high-quality cultural activities and entertainment, in education services, and in the areas of research and new technologies. We also see the potential for job creation in small businesses, creative and cultural industries, and tourism.

To transform the environment

We are planning to take an active role in transforming the urban environment through the promotion of public and environmental art, the development of communication platforms which will change the city's milieu, the formation of a series of cultural events  creating new «points of interest» on the map of the cities in the Perm krai. It will change «private places» into «shared spaces».

To create a modern cultural infrastructure

The basic elements of this are interdisciplinary communication spaces, which act as cultural market areas for both production and consumption: creative clusters and contemporary art Centres as well as new cultural institutions including galleries, theatres, museums, film studios, and workshops. Its role is to overcome atomisation in the Russian society, to enhance new connections at a professional level, community level and at the level of regional and global policy-makers, as well as to expand informal contacts. Cooperation and competition between new structures and traditional cultural institutions - state-funded organisations – will help them to find a new identity with new ideas and projects, and this automatically leads them to update their infrastructure.

To expand the team of supporters, create a space for policy-making – a space for debates

One of the main tasks is to expand the team, to involve and engage new participants in the cultural renewal of Perm krai including representatives of business, authorities, education institutions, scientific and creative workers and others who have deep understanding of the situation globally, regionally, locally and are willing to take actions in their professional field.  We hope to garner interest and attention of people from other regions who are ready to be our partners, to share experiences, to learn together and develop innovative solutions.

Political space is a prerequisite to develop cultural policy.  This is not about politics as the governance of a country or other area, this is more about policy-making as an area of debate where different social groups can present, discuss and negotiate their interests.  The presence of opposition and recognising diverse opinions is what makes the difference between a social and cultural programme and cultural policy.

Cultural Policy Principles

Cultural and political transformations in the Perm krai involve the formation of basic principles of cultural policy common to all projects and institutions in the region with all their diverse goals and ongoing projects.

Acting and transforming together

Modern cultural policy is a forward thinking, innovative process which involves changing institutions, environment and people's mentality. Transformation through action means the launch of large-scale and significant projects which, in addition to their direct goals, contribute to the systemic transfer of cultural technologies.

Learning in action

Current practices and future projects act as a springboard for learning and training, for developing a new generation of managers, creators, spectators and patrons.

Using the existing infrastructure

The extensive cultural infrastructure of the Perm krai [13] is the basis for the modernisation processes; it also involves industrial heritage, old Soviet housing, streets, squares and parks – the whole range of elements of the living environment. Formal and informal creative groups and the city's communities play an important role as «soft infrastructure».

Encouraging decentralization and self-development, expanding the team as a network organisation

The main type of management is process management, implying support for grass root initiatives, inclusion of the community in the modernisation process, and use of the «arm's length principle». Cultural policy involves an increasing number of participants, transferring ideas and experiences to other spheres of life and other areas.

Connecting local and global

We focus on the local features; we work with particular local topics and subjects.  At the same time we work globally. We connect local identity and global context.

Applying niche strategies

Relying on the region’s uniqueness, we are looking for a niche that will form a basis for the promotion of the Perm krai; we’re looking for a unique place in the global cultural map. This involves targeted work with groups of all sizes.

Creating a situation rather than a corporation

The main outcomes of modern cultural policy are not closed and static (organised from the top and concerned with the maintenance of the status quo), but open and dynamic (self-organised companies, events, processes).

Developing a cluster based approach rather than a sectorial one

A project-based approach brings innovative companies, firms and creative groups together into clusters, making it possible to reduce costs, to combine rapid growth and the need to carry out social and cultural commitments.

Planning quick effects

The rapid migration of highly educated and talented people from the area shifts the focus onto strategies and tactics that can give tangible effects in the near future. The principle of quick effects does not exclude long-term objectives and goals, but makes the work accountable and supported by the community.

Concentrating on priority areas

The scale, scope and depth of challenges facing the Perm krai makes it impossible to find sufficient resources for simultaneous action in all fields. We need to prioritise the areas requiring the most attention and concentration of resources.

Encouraging up-to-date developments based on the traditional

This involves the preservation of traditional cultures, languages and other forms of intangible heritage along with the inclusion of new monuments and artifacts into heritage area - a powerful space for growing contemporary culture, for creating new meanings, new competitive systems and new marketable products.

Cultural policy actors

Decentralisation implies the emergence of new, independent, non-bureaucratic actors of cultural policies including not only cultural authorities, but also large-scale projects and institutions, businesses, NGOs, as well as informal creative groups capable of self-development.

‘The Perm project’, as with many of Russia's modernisation projects, starts from «the top» - it was initiated by people in senior positions with considerable political experience and authority. At its initial stage, the project was implemented solely by those actors who initiated development of a new cultural policy in the region and across the country.Today new institutions, as well as existing public and private organisations that are ready to evolve and improve the situation both in the cultural sector and generally in the region, are not simple agents; they have become independent actors of cultural policy.

One of the important tasks is to incorporate new actors – NGOs, community organisations, artistic groups and communities, commercial and noncommercial, private and government agencies with no direct relations to the cultural sector, into the scope of the cultural policy. A major role here is played by the initiatives of small groups and communities previously regarded as marginal, that have not yet found a place within the orbit of cultural authorities.

These groups have previously almost never been considered in Russia as belonging to cultural policies field.  The exposure and acceptance of these actors as cultural policy actors is an essential innovation of the Perm project.

Core activities

What has already been done

A survey, commissioned by the Perm krai Governor's Office and conducted in January 2010 involving six thousand respondents, showed that 76.7% of the people were not planning to leave the region in the near future. Six months later, in July, sociologists received different data. The percentage of ‘those staying’ rose up to 92.9%, and the city of Perm demonstrated a growth of almost 30%.

In 2009, the Perm region attracted more than 600 thousand people; a solid number for a non-capital area; this included 19 thousand foreign tourists. The total number of overnight stays in local hotels exceeded 2.5 million. According to Kommersant newspaper, most of the tourists were those interested in cultural tourism and events.

Today the Perm krai is gaining fame as a Russian cultural phenomenon, as an area of cultural regeneration and renewal. The status of Cultural Capital of Russia has been awarded to Perm, and the prospect of becoming European Capital of Culture, the ongoing grant program «Perm krai - territory of culture», the opening of the Museum of Modern Art PERMM, Stage-Molot Theatre, launch of a design Centre, different exhibitions, theatre productions on a level with the best in the world - these are factors shaping a cultural process that will enable a territory with typical contemporary industrial problems to reach a new level of understanding about its future.

Perm's intention to get the status of European Cultural Capital is one of the key projects for the region; the city of Perm is improving its communications with European Capitals of Culture 2010; it has launched a network project «European Accents in Perm» and a multilingual internet portal OpenPerm covering the region’s cultural life (HYPERLINK ""

The grant project «Perm krai – territory of culture» has enabled its winners to organize over 60 events and to create over 20 public art objects in 6 areas. World-class exhibitions, extensive research and outreach programmes of the Museum of Modern Art PERMM ( have became a template for other Russian regions. Stage-Molot theatre ( was opened, an experimental theatre staging pieces by leading Russian and foreign authors. Perm Design Development Centre was founded to improve the competitiveness of local enterprises.

These projects and a number of others are real, tangible achievements of the new cultural policy, which are visible far beyond the regional borders. Russian and foreign media systematically cover cultural events happening in Perm and, in particular, special articles devoted to the Perm phenomenon have appeared in the New York Times, Handelsblatt and several other publications.

A survey conducted in the summer of 2010 in Perm krai showed that 37.8% of the respondents definitely approve of the new developments in the cultural life of Perm region (for comparison, according to a similar survey in January, only 28.3% «definitely approved»); 33.2% - «like more than dislike» (in January, 16.6%), and those who «do not approve» were only 2 % (2.4% in January) [14].

What we are going to do

To work in urban areas, urban environments and communities

  • To create communication spaces in the cities, develop urban spaces through public art, street art, festivals, and events; and in the long term - to embed creative businesses into the urban environment.
  • To encourage businesses improving the city's and tourism infrastructure (cafes, restaurants, fast-food outlets, hotels, service sector).
  • In Perm – to promote a strategic master-plan; this includes developing projects for ravines, parks, and abandoned buildings.
  • In the region – to create ‘points of interest’ in the cities - communication spaces,   public art zones.

To preserve heritage

Heritage preservation and development of the relevant institutions is one of the basic tasks of cultural policy in the Perm krai.  This aspect includes the construction of a new building for the Perm Art Gallery (its core collection is Perm wooden sculpture), a new facilities for the opera house (architect D.Chipperfield), the opening of new museums, in particular, Perm Museum of Antiquities and Museum of Photography.

To cultivate talents and educate the public

  • The concept of lifelong education – a system of workshops, laboratories and other types of training.
  • To design a special educational programme with qualifications in art-management, including best practices used in the Perm region.
  • To develop outreach programmes for the general public – public lectures, seminars and presentations; ‘training’ the target audiences, including education through entertainment and leisure activities.
  • To search for and to attract talented, gifted children and youth through cultural events, festivals, competitions, and tourism attractions.

To develop infrastructure

  • To promote large-scale programmes and projects based on the region's uniqueness («Town of Craftsmen» in Kudymkar, a creative cluster in Vsevolodo-Vilva).
  • To revitalise state-funded cultural institutions, enhancing their relationship with new institutions.
  • To work with new institutions (Design Centre, Museumof Modern Art PERMM, Stage-Molot Theatre etc.).
  • To strengthen partnerships, including between cultural sector, business, local and regional authorities.

To act on the Russian and international arenas

  • To create an attractive living and working environment for creative people and communities in the city and in the region - stimulating the inflow of resources.
  • To implement original world-class projects to attract the attention of foreign artists, experts and tourists.
  • To enhance cultural integration and exchanges with other regions.
  • To shape a cultural policy implementation space which can be used as a model by other regions?
  • To join cultural networks and international projects.
  • To reinforce the «external interface» – through promotion in the Internet and other media.

To contribute to economic development and to develop cultural economy

  • To use new methodologies to collect statistics that help assess market size and develop proper financial policy, laying down the foundation for a new cultural economy.
  • Not just to increase direct funding to the cultural sector but also to attract investment and donations from charities and corporations, using public-private partnership mechanisms and establishing an Endowment for Culture in the Perm region.
  • To develop a sound tax policy and a system of tax benefits encouraging investment and entrepreneurship in the cultural sector. Promotion of creative entrepreneurship is a key element in creating new jobs for active and educated people [15].

Flagship projects: ongoing and coming

Basic selection principles:

The main criteria for selecting and implementing projects include high professional standards, national and global significance, potential to initiate new themes, types and forms of activities stimulating cultural achievements, and those which contribute to broader changes - economic, political, social life. The projects should promote new approaches to living, initiate social energies,and involve the general public into the process of production and distribution of cultural products.

Each of the flagship projects generates a development vector in its segment of cultural sector satisfying international standards and the needs of local audiences.

The principle of competitive project funding and bidding should prevail in the framework of the new cultural policy.

Flagship projects:

Capital of Culture

Perm's aspiration to take part in the European Capital of Culture programme is an idea representing the scope and nature of the Perm transformations. The project will advance through international and inter-regional integration, through participation in the European Youth Capital project and negotiations with European agencies.

Perm krai – territory of culture

The project will provide an opportunity to launch new development initiatives on the local level in district Centres of the Perm region.  Grant competition projects should play an important role in changing dependence attitudes towards funding from the regional budget and stimulate partnerships with local businesses.

Festival series

Аseries of festival projects includes a number of major international and national festivals aimed at improving quality of life and attracting investments, and 59 Festivals of Region 59 project. The latter project is a series of events initiated by local communities. Local initiatives can enhance a festival's significance, bring support from the regional budget, and there are already some examples (such as the Aeronautics Festival). This festival project creates a system promoting community initiatives, firstly at the local level and later at an international one.

Living Perm Contemporary Art Festival

Living Perm Contemporary Art Festival ( focuses on accessibility and outreach programmes, it combines music, theatre, cinema, visual arts, poetry and prose. Anybody who wants to get involved in the Festival programme is welcome. The Living Perm project will develop into a national event involving, first of all, the creative energies of local communities.

Contemporary Art and New Heritage as a Modernisation Tool

The Museum of Contemporary Art PERMM and its partners aim to integrate museum and exhibition projects in the region, promoting them at the international level and interpreting new heritage in the context of world art and communication processes.

Perm krai – Centre of Design and Creative Economy

Perm Design Development Centre promotes the concept of design as a means to organize a new environment (urban, social, cultural, and entrepreneurial). For the first time in Russia the city's image will become a subject of public and professional discussion for all interested parties.

Cultural Alliance

The project aims to strengthen partnerships among the regions, developing both cultural cooperation and creative competition.

Educational project

The educational project will be built on three levels: 1) development of continuing education system for cultural workers and creative entrepreneurs; 2) development of an up-to-date qualifying program in the field of cultural management (including a master's degree, an MBA and other postgraduate studies); and 3) designing special courses and working towards «education for all», including public courses on «modern culture», «contemporary art» and «creative thinking».

In Search of New Heroes - Creative competition

The project aims to identify and cultivate young talents in the region and create a system of social mobility for young people.

Our formula for success

We need to resist ready made recipes and recognize the individual «alchemy» in any project. But the Perm project, the accomplishments, the outcomes and future steps won’t succeed unless we put our successful formula in the public domain.

Our principles:

Creating new things – a creative approach. A system of challenges, new models and new technologies in the sphere of humanities. Project-based approach – relying on local potential and achieving global outcomes. Modern cultural development is core tochanging the environment and people for the better.

Our achievements:

We have designed the new cultural policy that can be used as a working model to build national cultural policy. We have developed a number of outstanding projects and institutions gaining unique experiences for Russia. We have made ourselves visible at different levels and in different spaces (in the city, region and country, the Internet and foreign media, the business community and general public). We have provided a path that can be followed by other cities and regions.

Available resources:

We rely on culture, arts and heritage. But this is not the point. The key resource in the Perm project is the creative energy of communities - the only resource in the world which is absolutely inexhaustible. The main resource of the project is creativity and the creative potential of communities. It is their participation in the project that provides the opportunity to pool material resources from federal, regional and municipal budgets, corporate and charity donations, as well as the opportunity to establish local creative businesses. Another vital intangible resource is our credibility in the local community, and the Russian and international communities and media.

All these give hope for success visible in

  • Changes in the quality of life in the Perm krai;
  • reduced migration of population and increased index of human capital development;
  • Changes in regional economic structure – creation of new jobs in the cultural and other creative sectors, development of small businesses, service and tourism sectors;
  • Changes in other economic and social systems – emergence of points of post-industrial development.


1. According to Rosstat report, Russia showed the greatest decline in GDP and the highest inflation rate among G8 countries in 2009//

2. The results of global round of international comparisons of GDP - 2005. (2007).

3. Compared with 18.29% in China, 8.35% in Italy, 7.61% in the U.S., 5.67% in the UK. (Creative Economy. Report 2008)

4. Budget revenues will amount to RUB 6,950 billion rubles in 2010, and RUB 7,455.7 billion and 8,039.6 billion in 2011 and 2012, respectively. And the expenses would amount to RUB 9,887 billion in 2010, RUB 9,389.8 billion and 9,681 billion in 2011 and 2012. (Federal Law of 25 November 2009 N 308-FZ "On Federal Budget for 2010 and the Planned Period of 2011 and 2012).

5.The number of economically active population even with a positive migration balance and maintaining the high level of economic activity, will decrease by 0.5 million people in the four years (Ministry of Economic Development. "Scenarios describing the functioning of the Russian economy, the basic parameters of social and economic development of the Russian Federation in 2011 and the planned period of 2012 and 2013).

6.Federal Law of 08.05.2010 № 83-ФЗ«On Amendments to Certain Legislative Acts of the Russian Federation in connection with the improvement of legal status of governmental (municipal) institutions».

7.Basic social and economic characteristics of Perm region (January 2010) //

8.Lysva – 67,7; Berezniki – 164,1; Kungur – 69,7; Solikamsk – 95,2; Krasnokamsk – 52,2; Tchaikovsky – 82,4; Chusovoi – 48,5 Source: Basic social and economic characteristics of Perm region (January 2010) //

9.Average salary in Perm – 20, 627 Rub, and for example, in Kungur – 14, 282 Rub, in Solikamsk – 15, 869 Rub, in Kudymkar – 13, 100 Rub. Permstat, April 2010.

10.Perm krai in figures. Statistical brief. Perm, 2010.

11.Ibid. – p. 124.

12.Ivanov A. Gronozavodskaya Tsivilizatsia/Mining Civilization //

13.10 theatres, 60 museums, 844 libraries, 905 cultural Centres. Data of 2009 //

14.Attitudes to new developments in the cultural life of Perm: «definitely approve» - 37,8% (in January, 28.3); «more like it than dislike» - 33.2 (16.6 in January), «I do not care» - 20,1 (January – 11.9); «I do not accept» - 2,0 (in January, 2.4); «I don/t know/No answer» - 6.9 (in January, 40.8). The survey was conducted June 30 to July 15, 2010 in the Perm region. Sample size - 6 thousand people - is proportional to the number of voters residing in the municipalities. The maximum sampling error is less than ± 1.4% with a probability of 0.95 and a maximum sub-sampling error ranges from ± 14.0% to ± 3.8% with a probability of 0.95. The survey was conducted by Social Cohesion Technologies Kama Research Centre.

15.Creative industries include mostly small and partly medium-sized enterprises; in developed economies the contribution of SMEs - up to 70% of GDP, in Russia (Rosstat, 2009) - 15-17%. However, the share of SMEs in Russia - 13-17% and in the U.S. - 50-60%, EU - 70%, Canada - 90%.


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