24 November 2015

SHUSHA project represented Russia at the International Final of the Creative Business Cup

SHUSHA project represented Russia at the International Final of the Creative Business Cup

The International Final of the Creative Business Cup took place from 17-18 November 2015 in Copenhagen as part of Global Entrepreneurship Week. Russia was represented by the SHUSHA wooden toys team (Moscow).

The Competition and the Final were organised by the Danish Ministry of Business and Growth and the Centre for Cultural and Experience Economy (CKO).
The jury for the final was made up of international experts in the field of creative industries, including Kerestegian Ganarillas (LEGO), Håkan Nordkvist (IKEA), Magnus Scheving (Lazy Town), Torsten Kolind (YouNoodle), Christian Stadil (Thornico Group).
The Final’s content-rich programme enabled the Creative Business Cup’s participants and guests to establish professional partnerships, present their products at the Market Place and their projects to investors, and attend lectures and presentations by international experts.
The Final consisted of several stages of selection: during the first stage, every national finalist presented their creative businesses to members of the jury and other participants. The experts then selected representatives from 12 countries to advance to the semifinal (the shortlist). Next, those on the shortlist gave an open presentation of their business concepts, after which the finalists were announced.
The title of world champion in creative entrepreneurship 2015 befell Blitab of Austria who impressed the jury with their business idea; the world’s first tablet for the visually impaired. Runners-up were Podwalk of Norway and Iceblink Digital of South Korea, who were awarded with a second and third place respectively. An exciting deliberation led to the jury’s decision to award Blitab from Austria with the title of world champion in creative entrepreneurship 2015. The jury said about the winner: “These entrepreneurs are passionate. The idea is social and innovative. The technology could be revolutionary – creating the right marriage between technology and social structures. Opening up the world to blind people who cannot see, could also encourage the blind to bring more solutions in the future.”
Rasmus Wiinstedt Tscherning, CEO Creative Business Cup: ”This year’s Creative Business Cup confirmed the level of ambition from innovative and creative startups who want to transform a brilliant idea into a sustainable business. Even better, Creative Business Cup 2015 has proved to us that the investors have their attention fixed on the many business opportunities collaborating with small, innovative and creative businesses.”
The Creative Industries Agency is the official operator of the international competition for creative entrepreneurs, the Creative Business Cup, in Russia.