Summer school, 2010


Moscow – Yasnaya Polyana (Tula region)

July, 03 – 10, 2010

In the recent three years Creative Industries Agency in cooperation with its partners has been organizing Summer School with participation of the students and professors from regional Russian Universities supported by Oxford Russia Fund. General theme of the Summer School is realization of inter-disciplinary educational and project programmes contributing to the development of creative industries and creative economy in Russia. The School’s programme is developed so that it provides opportunities to include and actuate the interests of the participants from different fields – historian and philologists, economists and lawyers, sociologists and philosophers. In addition, an important task of the School is to present ways of  “converting” academic knowledge into practice using a project approach. During this period of time the work of the School is focused on the issue of transformation of industrial spaces into cultural centers and clusters, which is important for scientific, cultural and social fields.

Creativity as a general source for project activities and creative industries (core of creative economy) as a variety of different practices and initiatives is a broad theme that was developed during the Summer School sessions in 2010.

In frames of the Summer School there were discussed different social and economic aspects of creative industries, forms and typologies of Russian and international projects, international partnerships towards different strategies of regional development, a role of creative economy in international integration.

Summer School Objective: to expose the role of creative economy as a factor of social and economic change; to contribute to professional development and self-determination of young specialists in different fields of the humanities.

Summer School Goals:

  • To integrate modern developments and concepts of humanitarian studies, including creative industries and creative economy, into a practical context;
  • To introduce basic development trends of creative economy;
  • To stimulate professional orientation and career development of the specialists from the field of humanities.


  • German Cultural Center – Goethe-Institute, Moscow
  • Embassy of Spain, Moscow
  • Winzavod Contemporary Art Center
  • Laboratoria Art&Science Space, Moscow
  • Yasnaya Polyana Memorial Museum, Tula Oblast
  • Project_FAБRИКА, Moscow
  • Cultural Management Department, Moscow School of Social and Economic Sciences (MSSES), Moscow

Experts, lectors and group leaders:

  • Boris Saltykov, Trustee, Oxford Russia Fund
  • Georgy Nikich, Curator
  • John Howkins, President, BOP Consulting (London, Great Britain)
  • Dmitry Lades, Journalist, a participant of Culture and Development Imitative of Goethe-Institutes in Eastern Europe and Central Asia (Minsk, Belarus)
  • Elena Zelentsova,Director, Creative Industries Agency
  • Elena Melville, Financial director, Creative Industries Agency
  • Linda Cerna, Organizer and spokesperson for Tacheles Art House (Berlin, Germany)
  • Mercedes Giovinazzo Marín, Director, Interarts, a non-governmental organization specialized in international cultural co-operation (Barcelona, Spain)
  • Nikolay Pryanishnikov, Architect, expert in urban development
  • Natalia Sergievskaya, Curator, exhibition programme of the Polytechnic Museum Development Foundation; moderator, Internet-project
  • Olga Safronchik, staff member, Laboratoria Art&Science Space
  • Tatiana Dubrovina,PA to Director-General, Project_FAБRИКА

The participants of the Summer School also included Anthony Smith, Director and Trustee, Oxford Russia Fund, London; Alla Sergievskaya, Executive Director, Oxford Russia Fund; Irina Scherbakova, interpreter, cultural manager; Ksenia Ryklin, Coordinator, Culture and Development Initiative, Goethe-Institute, Moscow; Ksenia Filimonova, Coordinator, Oxford Russia Fund; Alexei Goncharik, postgraduate, Institute of Scientific Information for the Public Science of the Russian Academy of Science; Ekaterina Sachkova, student, Moscow School of Social and Economic Sciences; Elizaveta Kiseleva, interpreter, cultural manager; Maxim Rumyantsev, Director, Institute for the Humanities, Siberian Federal University; Simon Wheeler, photographer, Oxford Russia Fund; Fiona Wheeler, Assistant, London Office, Oxford Russia Fund; Alexandr Karmanov, Director, Klassika XXI Publishing House; Nina Karpinskaya, PR manager, Klassika XXI Publishing House.

Duration of the Summer school:7 days, 72 academic hours

Participants: 25 students (third-fourth year) from Russian Universities supported by Oxford Russia Fund.

Selection of the participants was made as a result ofessay competition "Humanities for Innovative Development". During the selection process, organizers tried to form a team of young people who would be ready to think creatively, to understand the logic of cross-disciplinary researches and to put theoretical knowledge into practice.

The essay competition was open for senior students. It received 125 entries. The expert council including Alla Sergievskaya, Elena Zelentsova, Elena Melville, Georgy Nikich, and Nikolay Pryanishnikov, selected the 25 best essays.

The essays were evaluated according to the following criteria: compliance with the requirements of the competition; analytical approaches applied and models used; the author’s individual point of view, independence of the text.

The Summer School gathered 25 winners of the competition from 17 Russian universities (see List of participants – Appendix 2).


The Summer School took place in Moscow and in Yasnaya Polyana, Leo Tolstoy Museum Estate. In Moscow, the activities were held in Proekt_Fabrika Cultural Center, Art&Science Space Laboratory, and Winzavod Contemporary Art Center. The Summer School participants had an opportunity to make a tour of the Leo Tolstoy Museum-Estate.

Group 1 "Managers" (leaders – Georgy Nikich, Natalia Sergievskaya)

Originally the group started analyzing the situation in Krasnoyarsk, and then they decided to switch over to the project development in Samara. The project of Creative Capital Agency deals with the public distrust of financial institutions, misunderstanding of the financial structure and mechanisms, with the problem of communities’ inactivity. The project is developed to change the situation and includes the following activities: social advertising campaigns, production of a souvenir product line, development and promotion of special educational programmes; and development of interactive spatial "Educational financial game modules". Different formats within the project aim at improving citizens’ financial literacy, social entrepreneurship, developing a new type of educational programmes - open and inclusive for different social groups and public spaces. While working on the project, the participants tried to take into account the characteristics of cultural context in the region and the potential of international cooperation.

Group 2 "Artists" (leader – Elena Melville)

Project – Salt Referendum. The group chose for their work the situation in the city of Perm. The participants managed to make a thorough analysis of the city’s problems and achievements that helped them to form an interesting project. The participants worked with the problems of disconnections in a local community and with the need to have local identity. To arouse public interest and participation in the city life, it is planned to organize a socio-cultural action - Salt Referendum – at the square in front of the Perm regional general court. Perm Krai is a long tradition of salt recovery in the region, also Perm is often regarded as a "homeland of Russian liberalism", civic organizations and movements are traditionally strong in the region. The group decide to make an unusual art object on the square – big scales with two pans. Each month a pressing issue of public interest is put to the vote and the citizens can vote by bringing salt and putting it on one of the pans depending on their opinion. The accumulated salt could be used for clearing winter roads but the main thing is popular vote (in front of the general court) that attracts public and authorities’ attention to pressing social problems and help include more citizens to the decision-making process.

Group 3 "Scientists" (leader – Nikolay Pryanishnikov)

Project - IP-exchange. Intellectual Property Exchange. Mission of the project - to contribute to the Russia’s transition to the creative economy. Objective – creating institutional environment to make intellectual property market function. As one of the tasks the participants defined creation of an intellectual property exchange in a Russian region, development of communications and cooperation with World Intellectual Property Organization. Since the project is supposed to be realized in Karelia, in the city of Kondopoga, the participants took into account the possibility to attract investment funds from the neighboring Finland. According to the participants an intellectual property exchange would contribute to the solution of unemployment problems, to human capital development, it would strengthen international cooperation and stimulate innovations. The project could provide additional contributions to the regional budget and accelerate development of innovative resource-saving technologies required for operations of the Kndopoga plant, at present its operations are virtually suspended.


13:30 – 15:00 introduction of the participants, lecturers, trainers and the summer school programme (“Project Fabrika”)
15:00 – 15:45 lunch in the café at “Project Fabrika”
15:45 – 16:30 excursion to “Project Fabrika”
17:30 – 19:00 meeting at project LABORATORIA “Art Science& Space”


11:45 – 13:15 visit to the Center of contemporary art “Winzavod”
13:15 – 14:00 lunch at “Tsurtsum” cafe
14:00 -  departure to Yasnaya Polyana
18:00 - arrival in Yasnaya Polyana
19:00 – 20:00 dinner
20:00 – 22:00 role-play activity


10:00 – 11:00 opening session at Yasnaya Polyana Museum-estate. Welcome speeches by Vladimir Tolstoy Yasnaya Polyana museum-estate, Director; Antony Smith, Oxford Russia Found, Trustee, Director; Ksenia Ryklin, Goethe Institute; Javier García-Larrache Olalquiaga, Spanish Embassy in Russia, Counselor for Cultural Affairs; Elena Zelentsova, Creative Industries Agency, Director
11:00 – 13:15 lecture by John Howkins, presentation of the Russian edition of the book “The creative economy”
13:30 – 14:30 lunch in “Preshpect” café
15:00 – 17:00 visit to the Leo Tolstoy museum estate
17:30 – 19:00 round table “Creative economy and modern humanities”
19:00 – 20:00 dinner
20:00 – 22:00 role-play activity


10:00 – 11:00 lecture by Boris Saltykov “Issues of high education in Russia: old, new and eternal”
11:00 – 11:30 group work introduction
11:30 - 12:00 break
12:00 – 14:30 group work
14:30 – 15:30 lunch
15:30 – 17:00 plenary session
17:00 – 17:30 break

17:30 - 19:00 lecture by Linda Cerna “Creative spaces. Tacheles cultural center - an international non-profit organization promoting and supporting cultural exchanges”
19:00 – 20:00 dinner
20:00 – 22:00 role-play activity “Creativity and professional development” Leaders Linda Cerna and Dmitry Lades


10:00 – 11:30 lecture by Mercedes Giovinazzo “International Space of cultural projects”
11:30 – 12:00 break
12:00 – 14:30 group work
14:30 – 15:30 lunch
15:30 – 17:00 lecture by Georgy Nikich “Cultural project and cultural process”
17:00 – 17:30 break
17:30 – 19:00 plenary session
19:00 – 20:00 dinner
20:00 – 22:00 role-play activity


10:00 – 11:00 lecture by Elena Zelentsova “Creative industries and creative economy. Russian case”
11:00 – 11:30 break
11:30 – 14:00 group work
14:00 – 15:00 lunch
15:00 – 16:00 lecture by Elena Melville “Creative Economy in practical activities”
16:00 – 17:00 group work
17:00 – 17:30 break
17:30 – 19:00 plenary session
19:00 – 20:00 dinner
20:00 – 22:00 role-play activity


10:00 – 11:30 panel discussion “Carrier management” Speakers: Georgy Nikich, Elena Zelentsova, Nickolay Pryanichnikov
11:30 – 12:00 break
12:00 – 13:30 Round table “Creative economy: linking words, linking activities and linking spaces”
13:30 – 14:30 lunch
14:30 – 16:00 group work
16:00 – 18:30 conclusion session. Presentation of certificates, closing of the Summer School
19:00 – 20:30 gala dinner


09:00 - departure to Moscow
12:00 - arrival in Moscow (metro station “Serpukhovskaya”)