The purpose of the competition is to consolidate creative projects in the regions and help create cultural content and products of better quality.

Thanks to competition projects, museums will be able to forge new partnerships, look at their work differently, and find innovative solutions for interpreting museum collections. Museums will also be able to build a loyal community and work with new audiences. Cooperation with museums will allow creative communities to increase their visibility, take part in the development of local cultural institutions, and engage local residents

In September 2021, the Concept of the Development of Creative Industries and the Mechanisms for Implementing Their State Support in Large and Major Urban Agglomerations until 2030 was adopted. Our experts, Elena Zelentsova and Ekaterina Sachkova, took part in the development of the Concept. The representatives of top universities and institutions worked on the preparation of this document: Higher School of Economics, Lomonosov Moscow State University, RANEPA, the United Nations Industrial Development Organization (UNIDO), the Russian Union of Industrialists and Entrepreneurs, the Russian Animated Film Association, the Agency for Strategic Initiatives, the Ministry of Economic Development of the Russian Federation, the Ministry of Industry and Trade of the Russian Federation, and the executive authorities of the subjects of the Russian Federation in the field of culture

The methodology is based on many years of diverse experience in conducting project seminars, organizing competitions for creative entrepreneurs, assessing grant applications, monitoring cultural projects, and teaching at universities. Video lectures, methodological materials, and exercises based on our considerable experience are now available to a wider audience.

When everything changes around us, it is time to return to the main thing–to an idea. Future success, demand, and financial opportunities depend on the quality and originality of the idea